Herrup, MacSwan & Associates is focused on results-oriented communication programs that meet or exceed enrollment targets by providing leading-edge services across the entire marketing spectrum. Our services are organized in two spheres: front-end research, analysis and strategy and back-end tactical marketing operations. With decades of combined experience in research, planning, creative leadership and program management, the HMA team is well positioned to launch and manage comprehensive, integrated enrollment marketing campaigns. We have extensive hands-on expertise in the integration of these disciplines:

• Qualitative and quantitative market research
• Strategic planning
• Brand development
• Media planning and acquisition
• Public relations
• Print and broadcast advertising
• Interactive marketing
• Database and direct marketing

For financial-aid modeling and optimization, please visit our associate, S.H. Brooks Co., Inc., at www.shbrooks.com.