market research and communications firm specializing in the application of proven customer acquisition strategies from the for-profit sector to college and university enrollment marketing in the areas of undergraduate and graduate enrollment, distance learning and continuing education. In a dynamic era of escalating competition for qualified students, expanding student diversity and the emergence of new educational delivery technology, our goal is to optimize enrollment management resources and attract students.

HMA works effectively to overcome marketing challenges and capitalize on opportunities. The objective could be to increase the pool of academically and financially qualified applicants, generate applications and enrollment in graduate, e-learning or continuing education programs, improve the conversion rate of applicants-to-enrollees, alter or enhance the brand position and identity of the institution, lower enrollment management costs while improving effectiveness or provide feedback on institutional changes that may be of interest to target constituencies. The goal is to meet or exceed enrollment objectives cost-efficiently.

We build highly focused research models, acquire feedback, develop knowledge and deliver compiled data, analysis and strategies quickly and at reasonable cost. We will also turn strategies into an action plan, supervise implementation and provide campaign leadership.